HAYES TEAMS UP WITH NORWEGIAN POP SENSATION MUGISHO ON HIS SECOND SINGLE
AND THE RESULT IS A BEAUTIFUL POP ANTHEM
UPCOMING RELEASE: “Now Or Never” with Mugisho
About Hayes
Actor and influencer Thomas Hayes was an essential part of the massive success of Norwegian web teen drama series and worldwide phenomenon Skam. An alternative reality and celebrity it’s easy to get caught up in, but Thomas has a drive to continue evolving through acting and music.
Ever since childhood he has had a unique and intuitive connection to music, as a way to alter or influence his mood. “When I hear music, I see it.» he explains “Like a photograph, or even a short film”. A form of synesthesia where music that affects him will translate so he even experiences it visually. Drawn to music, he was already a part of a group of music makers and DJ’s before the start of his acting career. And he is well aware of what opportunities and challenges await him with HAYES. “You can’t just create a cool playlist, go to a festival, plug in your Mac and press play. Being a good DJ demands a lot more work. You need more than passion, you need insight, knowledge and preparation.” And Thomas has this, and is focusing on developing it further as HAYES.
Though initially conceived as a straight forward DJ-concept, it quickly became obvious that Thomas has the flair and talent to take this much further. Time spent with selected collaborators has allowed for the HAYES concept to evolve and unfold as organically as possible.
Thomas has always had an interest in production, and the more he learns, the more it fascinates and engages him. ”I know people will wonder about HAYES” he says “and I get that. Am I a DJ, a producer or an artist?” And so far, the answer is that HAYES is all three, in different constellations, depending on the track. “I've challenged myself on levels I never expected. Learning and growing so much in the process." The resulting music displaying pop sensibilities and lyrical depth that may well come as a surprise.
What about music videos? “To share my visual experiences? That is definitely happening.” says HAYES. An upside of the concept being so unrestrained is the possibility of it growing in almost any direction. The only thing that’s sure is that it’s about music, energy and fearlessly embracing challenges to see where they might take you.
Press Release
”Now Or Never” with Mugisho
Release date November 1st’
Actor Thomas Hayes follows his August debut as artist and producer HAYES with the release of "Now Or Never".
"Where I Belong", a collaboration featuring Norwegian duos Nico & Vinz on vocals and TRXD as co-producers, received massive attention, airplay and support in his native Norway. The song was featured in 12 NMF's on release, received a huge amount of spot plays on European radio, and was added to national radio in Norway (P3, mp3 and NRJ), Sweden (Rix FM Fresh) and Denmark (NRJ). With the release of "Now Or Never" he again choses to work with local talent; producer duo Electric, Berent Philip Moe aka BPM and multitalented Mugisho. Embracing his new role HAYES even performed "Where I Belong" live on national radio P3 flagship show Christine.
A song about a difficult relationship, where Mugisho and HAYES both sense underlying optimism and hopefulness. And hope is essential to be motivated to take a chance when you realise it really is a matter of "now or never". Thomas and Mugisho are both familiar with the feeling of being presented with opportunities and taking a risk. They actually find making small decisions more difficult.
"It's harder to choose getting up early in the mornings and sensible stuff like that, than taking a chance on something that could turn your life upside down" says Mugisho.Thomas agrees."You have to seize opportunities, do your best, without worrying what others will think. A lot of people think they know who I am, what I stand for and what I should be doing" he continues "I can't live my life and make my choices based on the opinions of others, or fear of criticism. So, I just go for it!"
Lucky for us. Because late nights, some devil-may-care attitude and chance-taking lead to great songs.
"Now Or Never" with HAYES x Mugisho is out on Friday 1st November
Click here for assets
Music
Hayes
"Now Or Never" with Mugisho
Previous Single
Hayes
WHERE I BELONG + Nico & Vinz
Video
Press Photos
Timeline
27 October
Video teasers & pre-save live
29 October
Artwork teasers
31 October
Hayes Instagram livestream with Mugisho just before midnight
1 November
SINGLE RELEASE
3 November
MUSIC VIDEO RELEASE (TBC pending premiere partner)
27 December
Now or Never Remix release